Associate Professor, HDR
Centre for the Sociology of Organisations (CSO)
Research Interest(s): Sociology of commercial techniques, Commercial uses of digital technologies, Economy and regulation of personal data
Discipline(s): Sociology
Research Group(s): Governance and Economic Organisations, Knowledge, Science and Expertise Program
Kevin Mellet's work lies at the crossroads of the fields of economic sociology, science & technology studies, and social studies of digital technologies.
His current research focuses on:
- the sociological and historical study of marketing, as an economic and social activity, of the professionals who carry out this activity, of their knowledge and their tools.
- the economic uses of digital technologies, captured through the practices of market intermediaries, businesses and consumers.
- the development and regulation of the personal data economy.
Sociological and economic perspectives on the market, firms and institutions (undergrad., Dijon Campus)
Sociology of work (School of Research, Master of Sociology – with Gwenaële Rot)
Sociology of marketing (School of Management and Innovation, Master “Marketing & Society”)
Consumption and marketing: A historical approach (School of Management and Innovation, Master's "Marketing & Society" - with Marie-Emmanuelle Chessel)
Inside the Digital Money Machine. An Exploration of Online Advertising and its Economic, Social and Political Implications (School of Management and Innovation)
Socioeconomics of social media (School of Management and Innovation, Master Communication, Media and Creative Industries)
Co-head of the CSO doctoral seminar (since 2023)
Co-head of the “Governance, economic organizations” research program of the CSO (since 2022)
Co-head of Network J (Digital Economy) of the Society for the Advancement of Socio-Economics (SASE)
Scientific head of the Master’s degree “Marketing & Society” within the School of Management and Innovation at Sciences Po (since 2020)
Associate lecturer (PAST) at the University of Paris Est. Co-head of the Master’s degree in “business communication and social media” (2016-2019)
2023
Habilitation à diriger des Recherches :
Pour une sociologie du marketing.
2006
PhD in Economics, Paris Nanterre University (advisor: François Eymard-Duvernay)